Content and content development is king when designing a website.  Generally when re-designing a website you should focus on something that’s about twenty to thirty pages for starters then figure out what are the top 20-30 keywords that you would use to describe your business.  Two, three, or four word key word phrases are what you should focus on and focus on making those words that relate to your business. 

Brainstorming is very important in content development for a website.  You must ask yourself what are the 20-30 key words that your customers would use to find your business, and what your competitors are using as the keywords on their websites in order to figure out what keywords you should use.  How you come up with that list is probably the most important task in the content development process. 

Then you want to basically assign each of those keywords or keyword phrases their own separate page.  You lose people after about 30 seconds reading online and so you need to keep your texts to a 250 to 500-word count.  You lose people with any less than 250 words and the search engine algorithms will say there’s not enough meaningful content on this page to have any relevance and not index it if you have less than 250 words on the page.  You don’t want to have too much more than 500 words on the page because with more than that you will lose the interest of that viewer and increase the abandonment rate on that page.

SEO

Keyword Selection

META Tagging

Link Strategies

Keyword Density

Local Search

Pay-Per-Click

Online PR

E-mail

E-commerce

SEM / SEO Code of Conduct