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Eye Care Marketing Free White Paper Registration

Eye Care Practice Marketing: Contact Lens Brand Demographics
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EXECUTIVE SUMMARY

If you’ve ever conducted an advertising or marketing campaign for contact lenses, you were probably not overwhelmed with the results of your efforts. While there were likely a number of factors that may have contributed to the campaign’s poor performance, this white paper will address one of the most important reasons why contact lens marketing campaigns fail: an improperly targeted audience.

This paper breaks the boundaries of “proprietary” contact lens wearer demographics and offers demographic information about consumers who conduct contact lens-related keyword searches. The demographics from these groups more accurately reflect interest in a particular brand of contact lens compared to traditional purchaser demographics, which are heavily influenced by what is being prescribed. Armed with the knowledge of who, by sex and age, is conducting online searches for branded contact lens products (Acuvue Oasys, Acuvue 2, Proclear, Night & Day, Focus Dailies, Acuvue Advance, O2Optix, Biomedics 55, 1-Day Acuvue and PureVision), contact lens fitters/marketers can significantly improve campaign conversion rates, reduce acquisition costs and increase ROI.
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