Marketing Your Eyecare Practice on the Internet

This free course is designed to teach eyecare professionals about the Internet, the basics of creating a practice website, online marketing, search engine user behaviors and how e-commerce can benefit an eyecare practice.

Learning Objectives:
Provide an overview of how to market an eyecare practice on the Internet.
Review the four functional uses of the Internet.
Highlight how people use the Internet for information regarding health issues.
Understand search engine user behavior.
Show how online contact lens sales can improve patient satisfaction & practice profitability.
Introduce keyword, META tag and reverse linking strategies.
Introduce pay-per-click online advertising.

What previous course attendees have said about their experience with this course:

"Fantastic presentation." (George Hertneky, O.D.)

"The presentation on web pages and getting to the top of the search engine was invaluable. I went to the office the next day to find out that when I pulled up Google and eye docs in my town I didn't even come up. Obviously that is being fixed. Plus with the seminar I know how to fix the problem." (Bill Straub, O.D.)

"Wanted to let you know that two doctors and 4 of our staff attended and everyone walked away with good information, and renewed enthusiasm for their job. I especially liked the Web stuff. We have a web site but this explained how they were ranked, and a lot of info that I didn't have a clue about. Thanks again." (Marcia Stauter, O.D.)

About the Author: 

David M. Pearce is the President and founder of Responsible Marketing Consulting Services (ResMark Consulting), which provides small businesses – including eye care practices – with a full range of marketing support and services.

David has more than 10 years of sales, marketing and corporate communications experience. Most recently, David served as director of sales and marketing for Imperial Optical, North America’s leading independent contact lens distributor. His work has earned him several national awards for corporate communications and website development.

David is an accomplished author, with more than 20 published works. He has addressed such topics as e-commerce and the eye care practice, using search engines to attract eye care patients, marketing contact lenses, building supplier relationships, contact lens wearer demographics, colored contact lenses, capitalizing on the back-to-school market and eye care practice marketing tips in eye care industry publications such as Optometric Management, Contact Lens Spectrum, Ophthalmology Times and OptiCourier.

David is also a well-respected lecturer who has traveled the country teaching eye care professionals how to be more effective marketers – both online and off. David is a graduate of Syracuse University and a former United States Army Infantry Officer.

Download Marketing Your Eye Care on the Internet slide show presentation here.

Contact ResMark to present this COPE approved 2 CE hour course at your next CE meeting.