Does Your Eye Care Practice Need Marketing Help?

Responsible Marketing Consulting Services Specializes in Helping Optometrists, Ophthalmologists and Opticians Market their Eye Care Practice More Effectively.

 

As an independent, private eye care practice owner, is your business free from the market pressures that commercial eye care and direct-to-consumer Internet retailers are forcing on the industry? Is your practice so busy that you don’t want anymore patients? Do you have the time and resources to data mine your patient records? To manage the development and execution of a 12-month marketing calendar?

If you answered “NO” to any of these questions, it’s time you asked yourself if your practice could benefit from working with a professional, responsible marketing consulting firm. If you answer “YES” to this question, then you are looking in the right places. Request a Free Consultation.

One of the best pieces of advice Responsible Marketing Consulting Services will offer independent eye care practice owners is to either hire a full-time marketing person or to outsource the function. ResMark, like some other well-known eye care practice management consultants, can teach you how to plan and execute your own marketing campaigns. However, the reality of this approach is that just knowing how to do things doesn’t give you the “creative” or the manpower to get everything done. That is where Responsible Marketing Consulting Services fits in.

Responsible Marketing Consulting Services knows the eye care industry. ResMark’s principal served as the Director of Sales and Marketing for the largest independent contact lens distributor in North America. In this capacity, ResMark’s principal had direct access to thousands of private practitioner accounts and hundreds of thousands of practitioner transactions.

Make no mistakes. ResMark is not a soup-to-nuts practice management consulting firm. Our area of expertise is marketing! We’re talking a level of marketing support here that far surpasses the cookie-cutter, here’s your Yellow Pages ad, here’s your radio ad script, and here is a newspaper ad to run in your local paper. ResMark Consulting can help you with:

Marketing Your Eye Care Practice on the Internet
• Patient segmentation
• Targeting
• Positioning and branding
• Email marketing
• Direct mail
• Recalls
• E-newsletters
• Website content
• Search engine optimization
• Pay-Per-Click online keyword advertising
• Practice brochures
• Staff sales and service training
• Strategic marketing plan development

Email ResMark to see if Responsible Marketing is right for your practice.