Online Public Relations is just a subset of marketing.  Some great tools such as PR web, which provides for online press release distribution, can aid online public relations.  Basically the Internet has now allowed you to bypass the wire services and get your communications direct to the end user, which could be the consumer or the local media outlet. This service gives you the tracking and reporting information of it how many people opened your press release, and how many people read it.  It also can focus on certain industry groups and subgroups. 

PR web’s service can also be very successful in getting you trade publications.   Industry publications will get the copy of your press release and you will get a quarter of a page in a trade industry publication.  This distribution online will give you 3^rd party touch points as a lot of online affiliates will pick up your press release and will want it to on their local press wire distribution network.  Therefore you are going to get hundreds of different pages out on the web that have your press release in them and if you put links in your press release back to your website they’ll have links back to your website on their version of your press release. 

You can do online webinars and promote it online via e-mail and via different publications.  You can publish public relations online newsletters with expert advice articles through ezinearticles.com.   You can also write an article and get it published on ezine.com with no cost generally a pretty good pickup if it’s an interesting article, and it has relevant useful information you can fit it into a category.  It also allows people to pick and copy and paste to put it all on their website give you touch points out there on the Internet and build credibility for you. Ezine articles, trade publications, and press releases help build 3^rd party sites and credibility for yourself your business and your website. 

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