Cedar Knoll Log Homes
Website Design, Website Optimization, Email Marketing, Online PR, Expert Article Writing
Cedar Knoll Log Homes has been manufacturing log homes, log cabins, log camps and log garage kits for more than 25 years. When Cedar Knoll Log Homes engaged Responsible Marketing, their existing website received approximately 3000 visits per month. Not bad stats on the surface, but digging deeper uncovered that the site navigation forced visitors to click the back button frequently to navigate off secondary pages (unique page views were approximately 50% of total page views). More importantly, the site did little to capture contact information from visitors: averaging only 25 email leads per month.
The website redesign focused on optimizing individual pages for heavily searched log home/log cabin related keywords, creating new content and more intuitive navigation, updating images and adding multiple forms to the website. After the new website was launched, ResMark began producing a monthly e-newsletter, monthly press releases and ghost-written expert articles published on ezinearticles.com. Today, the site averages approximately 15,000 visits per month (the majority of this increase came directly from organic search engine referrals (a result of numerous high-volume keywords with #1 search engine rankings). More importantly, the site now delivers approximately 500 incoming email lead per month, an increase of 20 times. Today, Cedar Knoll Log Homes' website is one of the top log home websites nationally.
Marketing | Website Design | Website Analytics | Public Relations | E-commerce | SEO | SEM | Email Marketing