Log Homes Log Cabin Marketing Case Study

Cedar Knoll Log Homes

Website Design, Website Optimization, Email Marketing, Online PR, Expert Article Writing

Log Homes & Log Cabins

Every four seconds someone conducts a log home related search online. That is over 7 million online searches a year! If you are one of the millions of people who are interested in log homes, log cabins, log garages or log siding, you have come to the right place!

Welcome to Log Homes Log Cabins.com. This website is intended to provide anyone who is interested in log homes or log cabins useful information about the log home building process, the different types of log homes and log cabins, lots of pictures of log homes and log home plans from which you can customize your own dream log home.

Log Homes Log Cabins.com is the website of Cedar Knoll Log Homes. We have been designing and building log homes since 1980 and we specialize in small to mid-range log homes, log cabins and log camps that are affordable and practical. If you’re like most of the log home enthusiasts we talk to, you are tired of looking at all those spectacular 4500 square foot log mansions you see in most of the log home magazines. While owning one of those would be nice, the seven figure price tag is slightly out of range for the average person.

We hope you find this website to be a good resource to help you as you move along the path to choosing a log home or log cabin!

Cedar Knoll Log Homes has been manufacturing log homes, log cabins, log camps and log garage kits for more than 25 years. When Cedar Knoll Log Homes engaged Responsible Marketing, their existing website received approximately 3000 visits per month. Not bad stats on the surface, but digging deeper uncovered that the site navigation forced visitors to click the back button frequently to navigate off secondary pages (unique page views were approximately 50% of total page views). More importantly, the site did little to capture contact information from visitors: averaging only 25 email leads per month.

The website redesign focused on optimizing individual pages for heavily searched log home/log cabin related keywords, creating new content and more intuitive navigation, updating images and adding multiple forms to the website. After the new website was launched, ResMark began producing a monthly e-newsletter, monthly press releases and ghost-written expert articles published on ezinearticles.com. Today, the site averages approximately 15,000 visits per month (the majority of this increase came directly from organic search engine referrals (a result of numerous high-volume keywords with #1 search engine rankings). More importantly, the site now delivers approximately 500 incoming email lead per month, an increase of 20 times. Today, Cedar Knoll Log Homes' website is one of the top log home websites nationally.