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Free Marketing Articles and Resources

Download these free articles and presentations from Responsible Marketing

2008 ABO NCLE Annual Education Conference Internet Marketing Seminar

Differentiate Your Eyecare Practice Audio Recording and PowerPoint Slideshow (SECO 2008)
This seminar was presented at SECO 2008 to more than 200 optometrists, optometry students and staff members.

Marketing Contact Lenses: Developing a Success Guarantee Program
Instituting a "Contact Lens Success Guarantee" can reduce the financial risk factor for patients and help them make the decision to give contact lenses a try. Originally published in the August 2007 issue of OptiCourier.

Eye Care Practice Websites: A Guide for Optometrists, Ophthalmologists & Opticians
A must read for optometrists, ophthalmologists or opticians responsible for an eye care practice website.  Find out what consumers look at on eye care practice websites.  Website marketing checklist.  Originally published in the June 2007 issue of 20/20.

Marketing Tips for Optometrists: Segmentation Targeting & Positioning
Improve your marketing RIO. Learn how to segment your market, target key segments and position a message to appeal to your target. Originally published in the April 2007 issue of Contact Lens Spectrum.

10 Eye Care Practice Marketing Tips
10 eye care practice marketing tips that can help take your eye care practice from average to exceptional. Even if you aren’t able or ready to tackle all these activities just yet, by simply reading this article you are taking the first step to a more profitable practice.

Internet Marketing for Optometrists, Ophthalmologists & Opticians (Eye Care Practices)
How to develop an internet marketing strategy that will increase your exposure, attract more patients and grow your practice. Originally published in the April 2007 issue of new O.D.

E-commerce and Eye Care: Five Reasons Your Eye Care Practice Needs E-commerce
1) 33% of patients have already made an online purchase. 2) Value-added service. 3) E-commerce will help capture lost revenue. 4) Improves staff efficiency and productivity. 5) Early adapters will have competitive advantages. Originally published in the December 2006 issue of OptiCourier.

Grow Your Eye Care Practice by Proactively Marketing Contact Lenses
Is Your Eye Care Practice Growing? Is it really growing? With a finite amount of time to see patients, how do you grow your practice? One possible approach is to increase your revenue per patient. While there are any number of ways to do this, this article will address how contact lenses can significantly increase your practice’s top and bottom lines. Originally published in the February 2007 issue of OptiCourier.

Search Engine Optimization for Eye Care Practice Websites: Keywords
How to optimize your eye care practice website to attract more new patients. Originally published in the August 2005 issue of Optometric Management.