Responsible Public Relations (PR) Services
Helping You Communicate Your Messages to Your Publics
Effective communication takes work. Hard work. As one of the leading Public Relations consultants in Plattsburgh, NY, Responsible Marketing helps businesses develop key messages, identify target audiences, create cost-effective strategies to communicate your messages and provides feedback on how the messages are perceived.
Public relations (PR) is an essential tool to assist businesses in accomplishing their business objectives, whether those are damage control/crisis management, improving public perception, increasing sales, gaining employee support of new strategic directions, launching a new product or service or simply increasing awareness of your name or brand. A well-planned and executed PR strategy can deliver results for your business.
Responsible Marketing's Public Relations Services Can Help Your Business
Our PR Services |
How this Helps Your Business |
| Press / Media Release | A well-crafted press release that offers the media a relevant, public interest story is more likely to generate print coverage in the local media. When a reporter writes a half-page article about your new product launch, it effectively offers a trusted third-party endorsement. This is something your high-priced half-page advertisement cannot provide. Additionally, an article reprint makes a great addition to your marketing materials. Contact ResMark for a free consultation. |
| Media Relations | Developing relationships with reporters and members of the media by being a trusted source of expert information helps put your business name in front of your target audience. This helps build trust and confidence in your brand and your products/services. Contact ResMark for a free consultation. |
| Expert Articles (Ghostwriting) | Getting an article published about your business, products or services is a great way to increase awareness and recognition of your brand and will likely catch the attention of new customers, suppliers or potential business partners. Contact ResMark for a free consultation. |
| Crisis Communications | No one likes to plan for a devastating crisis, such as a major product recall, plant closures/layoffs or a bankruptcy filing. However, most businesses can overcome these types of catastrophes if they have a plan in place and communicate key messages effectively to their stakeholders. What you say and how you say it can mean the difference between irreparable damage and rebuilding the future of your business. Contact ResMark for a free consultation. |
| Marketing Communications | As consumers, we are inundated with advertising. In fact most of us do all we can to avoid it, by recording television programs so we can zip past commercials, deleting e-mails we do not recognize and hanging up on telemarketers. Only the best messages make it through the clutter. At ResMark, we design campaigns and marketing materials that consumers want to hear or read and place them where your potential customers are most likely to see or read the messages. Contact ResMark for a free consultation. |
| Communications Audit | Working closely with CEOs, senior executives or communications managers and other decision-makers, we can assess how your target audiences perceive your company. We then are able to provide advice and counsel on how to make communications with various stakeholders more effective. Our advice may be as simple as an audit report on the results of our analysis, or as detailed as a communications plan that can be executed by your in-house staff or in conjunction with a Responsible Marketing consultant. Contact ResMark for a free consultation. |
| Strategic Communications | Defining your key messages can be a daunting task. Responsible Marketing knows how to use strong communications strategies to add value to your organization while sharpening your competitive edge. That's why we are often hired to advise CEOs and other senior managers as they engage in strategic planning that involves one or more forms of communications. By using proven communications tools (like those listed above), we help support your business plan, your mission and your firm's marketing and communications strategies. Contact ResMark for a free consultation. |
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Responsible Marketing Consulting Services
14A Standish St.
Plattsburgh, NY 12901
(518) 314-1585
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