Responsible Internet Marketing Delivers Positive Return on Investment
Search Engine Marketing (SEM)
The Internet is a fantastic marketing tool. Its underlying technology enables data to be collected that can be used to track a plentitude of events and activities. It is this collection and analysis of online data that allows the expert Internet marketer to far exceed his traditional marketing counterparts on an ROI basis. It is, however, this same magnitude of data and the complexities of its analysis that frequently overwhelms business owners and marketers who do not possess the depth of knowledge and experience that Responsible Marketing brings to the table.
Responsible Marketing can help you plan, design and execute a winning Internet marketing strategy that helps your business achieve its objectives. Our first-hand experience will help guide you in developing a strategy that makes sense for your business and budget. We can guide your in-house team in designing campaigns, tactics and plan execution or we can act as your out-sourced marketing team and do all the marketing heavy lifting for you. Either way, Responsible Marketing will work with you to create goals for success and be accountable for achieving the agreed-upon results.
Responsible Marketing utilizes a proven strategy for Internet marketing success. This strategy focuses on the integration of multiple facets of online marketing, with the most important piece, the foundation, being a well-designed, search engine friendly website that has a defined, measurable purpose. With a solid foundation in place, Responsible Marketing can help you accomplish your business objectives, whether they are increasing online sales, generating leads, attracting visitors or simply increasing the visibility of your business. Responsible Marketing is a leader in the planning and execution of various online activities such as search engine optimization (SEO), email marketing, e-newsletter creation and distribution, pay-per-click (PPC) advertising and online public relations that deliver positive ROI.
Some marketers will try to fool you into thinking that simply driving traffic to your website is a good thing. Responsible Marketing knows better - knowledge gained at the expense of unscrupulous marketers simply out to take advantage of the unknowing (read The Responsible Marketing Manifesto). Website traffic has a cost and a value. A visitor to your site that cost you $3.00 to get there that stayed on your site less than 10 seconds is of little value and certainly decreases your ROI. Responsible Marketing is adept in promoting your site to its key target audience, engaging them (measured by time on page / time on site / conversion funnel steps completed), and optimizing their user experience and your ROI.