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Responsible Website Search Engine Optimization

Getting Your Website to Show up in the Search Engines is a Key Driver for Success

Search engines, and Google in particular, have emerged as the dominant means for people to find what they are looking for on the Internet. Nearly every Internet user has used a search engine at one time or another, many use one regularly. Studies reveal that 70% of search engine user will only look at the first page of search engine results for a given query. This means that if your website page is not in the top 10 results on a search engine results page (SERP) that you are eliminating 7 out of 10 potential visitors to that page. If your page does not show up in the first 30 SERP listings, then you can virtually eliminate any search engine traffic to that page.

Search engine optimization (SEO) is the science of understanding search engine algorithms and putting measures in place to enable improved positioning in the SERPs. There are three basic ways to drive traffic to your website: (a.) direct traffic – when people type your website address into their browser address bar; (b.) referring links – hyperlinks placed on third-party websites that direct visitors to your web pages, and; (c.) search engine traffic – traffic driven to your website as a result of a specific keyword search relevant to the topic they are interested in. Search engine traffic has the potential to significantly increase new visitors to your website, specifically visitors who have an interest in what your page content is about.

SEO is typically divided into two main categories: on-page SEO and off-page SEO. On-page SEO refers to what is done to the website pages to enhance their search engine visibility, to include but not limited to Title and META tagging, keyword density analysis, site-mapping, HTML code modification and internal linking structure. Off-page SEO refers to what is done outside of the website pages to enhance their search engine visibility, to include but not limited to search engine and directory submissions, creating keyword rich incoming links from third-party websites (via online press releases, online articles, media coverage, social networks, blogs. etc.). Responsible Marketing has years of experience in all of the areas just mentioned and can help drive quality traffic to your website.

To learn more about Responsible Marketing's SEO services and/or how we can help improve your website's search engine visibility, complete and submit the form below and one of our SEO experts will contact you.